30+ Resources to Revamp Your Lead Generation Social Media Game in 2021
So you have done your due diligence, you have grown your social platforms and can boast a noteworthy following. You have mastered the right voice for your audience and are regularly creating content for your posts like the pro. Your online visibility-irrefutable; BUT, yes there is a but, most of your prospects are not buying. The 64million dollar questions looms “How to convert your prospects into clients?”
Below is our top 30 tips . tactics and tools you can explore to hopefully answer this illusive conversion pot of gold at the end of the social media rainbow.
Here are some key stats to chew on while you ponder to read the rest,
82% Marketeers trust inbound marketing for fast and efficient results. (Hubspot)
Cold calling and other forms of outbound marketing are fading fast, only a few marketeers subscribe to that school of thought as the main aim of the modern marketeer.
Over 75% marketeers trust marketing automation to generate more leads.(APSIS)
With the increased use of technology like AI and Machine Learning in marketing, as such automated marketing platforms have been a big trend in the recently years. We can expect to see more of this in the coming years. Good use of such automated platforms can increased leads by over 450% and prospect conversions were equally as high.
Over 60% of marketeers expressed lead generation categorically as their primary challenge(Hubspot)
Marketeers admit that making conversions from generated traffic is the most challenging marketing facet. As per other industry experts the majority of marketeers are committed to spending over 50% of marketeers on lead generation (BrightTALK)
Social Media retargeting and advertising tools
These tools help you organize and present your lead generation content to the right audience. They allow you to analyze the market via previous posts and make sound decisions while targeting new and old prospects. Use them accordingly as per the channels that matter the most for your business.
If your business relies heavily on YouTube, then the above tool will come in handy in your lead generation phase. This tool carries lists, sources, provides insights on your audience and makes it easy for you to; monitor your audience source, revamp your audience list, and learn more about your audience.
Custom Audiences Adds on Twitter
Custom audiences are ads created with the aim of targeting a specific audience on Twitter. There are three types of custom audiences on Twitter, specifically; app activity, lists, and website activities. Twitter custom audiences generate good leads when combined with your CRM, by uploading your CRM lists on Twitter would allow you to retarget a highly specific audience.
LinkedIn showcase page functionalities include highlighting individual brands, events/initiatives, and business units. These pages are especially helpful in Lead Generation and SEO. Prospects can easily keep up with the brand's activities and be converted to possible customers.
Google Analytics allows tracking inbound leads by tracking how your site visitors are associating with your social media platform. You can then use that data to fine-tune your content curation on your social media platforms and focus on your audience to help increase conversions.
Instagram Engagement Custom Audience
This tool retargets customized visitors to your platform using shared data, likes on-page and posts, website activities, and quality of visitor engagement. You can kill two birds with one stone since the custom audience retargeting is also from Facebook as they operate under one umbrella.
With this tool, you can retarget your audience from your website. You will require a Facebook pixel, install the pixel into your website, and customize your Facebook ads accordingly to suit specific prospects who have visited specific pages on your website.
Perfect audience offers simple and efficient retargeting options at affordable rates to small and medium-sized businesses.
AdRoll uses a detailed retargeting system for their clients. It has unique exclusion features that allow Ads retargeting for potential customers who have not seen the ads or purchased the products yet.
Social Media Lead Generation Tools For Videos
Leveraging tools for video marketing highly improves lead generation on your social media platforms. There are many useful video marketing tools out there to help you target and retarget your audience. Here are some that top the list
This video marketing tool is especially helpful for businesses looking to capture the attention of their viewers. The unique built-in analytics feature makes it a perfect lead generation tool as it allows you to measure the performance of your video marketing.
TubeBuddy is a video marketing tool that can be used as a browser extension or a mobile application. When you install the tool it automatically integrates with your youtube. The tool has multiple SEO functionalities from optimizing audience to marketing you can count on this free tool to generate leads.
Agorapulse is specifically designed for social media management. This tool has features that can be leveraged for generating leads on social media in particular. The tool allows you to amplify your video content, schedule posts, retargeting audience, and engage with followers.
The easy to use tool allows you to bring all your favorite pictures into one video. The videos can be edited with cool texts and music. With this tool, you can create videos fast and easily targeting your audience with the text on the video.
Slidely multifunctionality is what makes it a perfect video tool for social media lead generation. Videos made on this tool can be customized to suit the target audience. You can also resize and create your videos in different formats to suit each social media specification.
Lead Generation Competitor Research and Listening Tools
Competitor research and social listening is beneficial for brands as it helps them analyze how their competitors are staying ahead as well as different conversations on social media. You can expect a good return on investment by leveraging these tools for your competitor analysis and social listening. Below are a few that can help you start.
If you are looking for a tool that presents data in simplistic terms, Keyhole is the tool. Key features for this tool include sentiment analysis, automated reporting, influencer tracking, Livestream among others. For your social media account, you can get informative insights to grow your business through lead generation using Keyhole
Rival IQ is the ideal tool for anyone new to analytics. This tool has easy to use functionalities for complete beginners i.e. easily exports data and creates automated metrics for your social platforms
Social Blade allows you to measure growth across multiple social platforms ie Twitch, Instagram, and YouTube. It will track your statistics across these channels and help you retarget your audience and improve your lead generation campaigns
Lead generation processes require you to keep up with trending topics as the digital space is ever-evolving. Feedly is a tool that enables you to keep up. It is also an efficient tool for easy sharing, bookmarking, content curation, and organization.
Netbase improves your lead generation process by capturing all posts and comments of your brand on social media. It has a customized interface that helps you engage with specific information according to your brand requirements. Other features include global reach, customizable dashboard, accurate data, superior client strategy among others.
Lead Generation Graphic Tools
Content with images, logos, and infographics attract the most views online. Images and infographics help consumers remember your brand easily. With effective graphic designing tools, you can create catchy images, logos, or infographics that will help scale up your lead generation and better your brand. See some below.
Nothing beats entertaining but educational posts that people can highly resonate with. The tool Giphy can boost the number of leads you generate by allowing you to create educational but entertaining GIFS. Well created GIFs help customers remember your brand and can easily be used for lead generation by retargeting the audience.
With the average consumer spending approx. 3 hours a day on Social Media and overall online platforms enjoying a daily audience of 13 billion its important to catch their attention with good graphics. Canva allows you to create visual content that suits your audience’s needs and which consumers can immediately relate to. Generating leads towards your social channels becomes a walk in the park when you master how to create captivating visual content.
As a content creator, sometimes you run a few social media channels. When you create visual content for your channel for instant images, you may be required to resize the image to suit all the different specifications for each channel. With the social media resizer tool, you do not need to have all the dimensions to different social platforms memorized. This tool resizes the image automatically to your desired specifications.
Visual content on social media not only attracts the attention of your prospects but also persuades your audience to notice your message. Piktochart graphic tool allows you to increase your lead generation by customizing templates and adding visual effects to free images.
Animoto is a video making tool that can largely increase your leads. The tool comes ready with a library of free pictures from Getty Images, logo watermark, text effects that are animated and catchy plus hundreds of free licensed songs to go with the videos.
Lead Generation Tools for Optimizing Landing Pages
Landing pages serve as a good first impression of your business to your customers. When created thoughtfully, they can increase your credibility, increase your traffic, and generate leads and conversions. Optimizing landing pages will maximize these advantages and help you realize faster ROI’s. Below are examples we thought can help you win in optimizing that lead gen effort.
Instapage has various integration options which makes it a perfect tool for landing page optimization. Features include customizable templates, customizable forms, custom code editing, A/B testing, conversion analytics, and more. These features make it easy even for newbies to optimize their landing pages and generate leads.
Launchrock is your go-to tool for building customized and responsive landing pages while capturing the contact information of your prospects at the same time. The tool is not only ideal for startups but also for seasoned marketeers who want to upscale their lead generation phases. Generating leads through email marketing using this tool is also fairly fast and easy.
Leadpages is one of the key player tools for building optimized landing pages. It was ranked 7.5 out of 10 as one of the best overall landing page tools. This powerful lead generation tool features a drag and drops streamlined builder that enables you to create landing pages, ad campaigns, and microsites that are out of the box and fully responsive. Lead generation results are a guarantee with Leadpages.
This tool offers a better user experience to your customers, provides customer satisfaction insights, and saves you and your clients time and money. The tool allows you to see your landing page from a user’s perspective. It also accesses many diverse users which makes it a great tool for lead generation on landing pages
Optimizely runs on a fairly straightforward interface that makes it easy to use for everyone including novice users. This tool can be integrated with other analytics tools i.e. google analytics to provide customer insights for your landing page. Optimizely gives real-time statistics and a review of the data in question.
Lead Generation tool for conversation landing page
AI technology has transformed the way companies converse with their customers. Conversational AI on landing pages provides an instant touch point to enable customer service, it is easy to scale, more consistent, and more reliable. You can provide your site visitors with quality engagement by answering their questions using a chatbot. This action aids in more leads and better conversions. Landbots are especially popular for B2B sites
You need not know how to code to make use of this chatbot for your landing page. You can build a customized conversational landing page and generate good leads by following the visitor’s guidelines.
Measuring the success of your lead generation on social media
Finally, you have done your due diligence, you have created and curated content, engaged with your audience, retargeted your prospects and collected all useful insights for your lead generation campaign. It is now time to analyze if your efforts bore fruits. How do you do that? You can measure your lead generation success in these two simple ways.
Measuring your Lead Generation Metrics
Gather your lead generation insights and metrics. What does your audience participation look like? What about their engagement? What is the number of tweets and retweets by your audience? Are they sharing your content? The number of comments? Is the click-through rate high or low? What about the conversion rate? Answering these questions is in other terms measuring the success of your lead generation on social media.
Lead Scoring
Lead scoring measures how ready your prospects are to convert to actual sales. This can be done by measuring lead qualification, lead profile deal size, and lead profile contribution. Quality leads may include targeting specific prospects according to your needs, targeting specific demographics and segments, and targeting according to purchasing capacity
As they say every great journey starts with a single step
There are many ways you can generate leads by automation. However, taking the time to learn the market and understand the needs of your prospects places you in a better position to carry out a successful lead generation campaign. To know more about the above or to just to say hi , we would love to hear from you , please do not hesitate to reach out or comment below.
